The only reason it doesn’t happen now is probably due to how varied and non-granular ad viewing is right now. It would absolutely not surprise me to find Facebook allowing people to promote live videos in the future. There are no restrictions as far as I know regarding the targeting options available on recorded videos. If you want to pay to get more people to view your recorded livestreams, you can do that without any issues. This recorded video post can be boosted and promoted the same way any other post can be promoted. All chat that went on during the stream is recorded and left as comments on the video post, with the relevant timestamps for those who watch it later. This post will work and act exactly the same as if you had a video that you uploaded.

That said, as soon as you’re done streaming, Facebook will finish recording the stream and will, after some processing time, make the stream available as a video post on your page. You can buy ads to boost posts or run sidebar ads that lead to a post that announces you’re going live, and has a link to your live video, but you cannot actually pay to promote the live video while you’re streaming. If you’re actively streaming, that’s it it’s a streaming video that anyone can tune in to watch, but any promotion has to be done on the fringe. Other Post-Stream Actions What This Meansįirst and most notably, there is currently no way to pay to promote a livestream post within Facebook Ads.

Save facebook live video